The Late President of India, Dr. A. P. J. Abdul Kalam read Jyothi's book - The Power of Human Relations. On his official stationery (which is now amongst one of her treasured collections) wrote to Jyothi - stating that he enjoyed reading The Power of Human Relations, particularly page 55 which happened to be about Jyothi's belief that the Best Brand Ambassadors are those that are working within the Organization rather than paid actors or other celebrities!
So she began writing a new book and the working title was Page 55. But then the wonderful human being that he was the Late Mr. Padmanabhan (Founder of East/West Books which later was sold to Tata's and the Tata's sold it to Amazon and which is now merged with Amazon Books) told Jyothi that Page 55 isn't a good title for a book and perhaps she could consider something else.
The Late President of India, Dr. A. P. J. Abdul Kalam read Jyothi's book - The Power of Human Relations. On his official stationery (which is now amongst one of her treasured collections) wrote to Jyothi - stating that he enjoyed reading The Power of Human Relations, particularly page 55 which happened to be about Jyothi's belief that the Best Brand Ambassadors are those that are working within the Organization rather than paid actors or other celebrities!
So she began writing a new book and the working title was Page 55. But then the wonderful human being that he was the Late Mr. Padmanabhan (Founder of East/West Books which later was sold to Tata's and the Tata's sold it to Amazon and which is now merged with Amazon Books) told Jyothi that Page 55 isn't a good title for a book and perhaps she could consider something else.
She went with Brandwise - because it was all about how organizations build their brands with the employees and once again it was set in Neem Tree Place where the Grandson CEO comes back to visit his wise Grandfather.
Published by Mr. Padmanabhan's East West - the book went on to do exceedingly well and Jyothi was now an established author with a different perspective on book writing and indeed - Organization building.
It was launched in Chennai by Prof. Vijay Govindrajan (VG) . Vijay Govindarajan (VG) is widely regarded as one of the world’s leading experts on strategy and innovation. VG is the Coxe Distinguished Professor (a Dartmouth-wide faculty chair) at Tuck School of Business at Dartmouth College and a former Marvin Bower Fellow at Harvard Business School. VG is a Faculty Partner at Mach49, a Silicon Valley incubator. He was the first Professor in Residence and Chief Innovation Consultant at General Electric.
Other Publications
Other Publications